Sales forms a critical part of our life. Everyday we are required to convince another person that remaining close to us is sound thinking. We are selling ourselves.
The modern record of relationship building indicates many of the basic skills have been lost. For example: life partnerships, marriages, large numbers end in divorce, there is a breach of trust.
One of the most driven people in business, Wendy Wills focused our attention on a powerful quote:
People do business those they know like and trust!
This emphasised that the team understand develop relationships with potential clients and customers because the long term business gain ensured repeat sales.
Techniques Change
Professional selling changes with fashion and technology, the use of Social Media has gained prominence over Direct Marketing. However, the truth is clear, selling requires stimulus and accessibility.
How many times have we found ourselves watching an advert on TV then quickly searching for more information. Before the advert we had no idea we were interested or in need of the product.
The Basics
Understand the marketplace:
- Consumers
- Wholesale and Retail Suppliers
- Manufacturers
- Component suppliers
Each element requires the sales person and the buyer. The way to describe this:
- Raw materials and components – in
- Process and form – made
- Suppliers and Sales – out
The consumer matches the Best Fit product is sold. Therefore, the sales person focuses on the need. Consequently, listen, ask questions because trust is established
However, too much talk, information and choice reduces the chance of a sale.
The Secret to Selling
One Word, LISTEN
Therefore, all the tricks and gimmicks miss the real art, connect with the person.
The Bid writing and Tender responses require the same discipline.
Want to know more about Trust based Sales and Bid Writing contact us
Remove the Luck and introduce the skills to create the art form, the outcome consequently, is more sustainable sales and client base.
