The struggle to keep up with technology has caused some to feel they have been left behind.

The race to the top is always competitive, therefore, the breathing felt on the back of the neck should spur us on. However, there are many businesses that see the race passing them, inaccurately perceiving the market advantage is lost.

The media companies need us all to feel this is the only route to market. Thus the pricing of simple tools, core software programmes reaches a point that we are already feeling the pinch before anything is sold.

Smoke and Mirrors

Last week I had the opportunity to review a business that still used the person to person method of building business.

Focused on great service and a good reputation. No online reviews and a very small digital footprint.

Success was built on maximising the tools and resources and not getting sucked into the clouds. Simple systems well managed, good products and great sales with high quality after care.

The point made to me was the Media is just smoke and mirrors. The illusion of personal interest designed to strip the customer of every penny.

Solutions

First point made was have real people around, get to know the customer and understand their business.

Second point tailor the product or service, ensure it is unique and developed with the customer.

Third point, develop repeat business and referrals, this creates genuine leads.

Fourth point, value everyone in the supply chain by keeping things personal.

Action Point

Based on some of these points I looked at all the software and subscriptions we use. Our action was test the concept, therefore, shut down Microsoft and Google on a couple of new jobs.

Impact no subscription but the same high quality tools accessed like Libre Office – you can find loads.

Consequently, returning to home run servers and data storage that is turned off when not wanted proved advantageous.

The more we rely on Cloud and Global Corporations the more vulnerable our data and resources become.

Another key point, Software Giants want us to spend money when they watch the free ware and firm ware developers take the leaps forward and just copy them.

Is it time to explore the options? Could your business do everything differently by simplifying the dependency on Global Software companies?

Hence, we learn from our clients. As a result we share interesting outcomes with readers. So subscribe to the posts and in coming months explore what can be done to make simple tools work effectively.

Contact us for a ‘no obligation’ conversation about reducing core costs. Stop sacrificing your data security to a third party.