Corrupt Systems

So the question I have been asked in the last couple of months is “how do businesses survive Corrupt Systems?”

It appears we live in a world of two forms of business and one form of government. Does it pay to be honest?

Yes! Not because the penalties are draconian, rather because it creates backbone, resilience and loyalty.

It has always been true

In the past it was common for small scale corruption to affect the small business owners, but today it is everywhere. The system is rigged to ensure that those with power attract money. Recent and current scandals demonstrate this.

So the Truth of business – real business is that it involves people, real people. Small businesses employ skilled individuals, invest in them and by extension their family, the community and the nation.

The products and services build on real relationships, I now look at services I buy and ask how long will it take me to talk to a real person? Not the CEO or MD but someone who looks after clients and customers.

If I start out with a chat bot when can I get to a real person – someone who will try and understand.

Business and services are about people, keep it local, stay relevant, be available and be honest. You never have the issue of watching your back or looking over your shoulder and your employees and contractors know they can rely on you.

Be Honest

All forms of deception are dangerous even white lies in business because they open the scope for more subtle forms of omitting information and spinning. Marketing isn’t about telling lies it is filling the buyers need.

If someone thinks a car can turn their life into something its not then their not the customer for you in the long run. We surviving by dealing in reality not social media. Living in the deception is corrupting the system.

So my Monday advice is give it your best. Let your products and services transcend the Corrupt System

Winning by generating loyalty and opportunities. Create your presence and make business pleasurable.